Seth Shapiro's Business Innovation Blog

Move over Pat Riley… last week NBC launched a new concept called the “Newpeat” on Steve Carrell starrer “The Office”, itself a US cover of the Ricky Gervais masterpiece. The maiden voyage of this concept was a 60 minute cut of two previously-aired episodes ? with additonal footage added to round out the show. The idea is to take existing content and blend it with the type of footage that might have shown up as DVD bonus material, thereby creating a new product with no incremental spend.

Another hybrid as the Big 4 adapt to the new era.

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