Seth Shapiro's Business Innovation Blog

Posted by Seth Shapiro

Speaking of which, analysts have speculated for some time on why profitable ringtones are more profitable than full songs. This weekend we took a stroll through the highest Google-ranked free ringtone sites. Guess what? It was cool, and slighty addictive. Mainly they were crap, civilians loading the system with UGC only their best friends would care about. But then just around the corner would be an occaisonal gem, a great Trane riff that looped just right, Beavis as Cornholio, The Munsters. Stuff that made the room say Ho!

Reminding us of what? Of a flea market, or a garage sale, or a 12 year old DJ rooting through his parents’ record collection looking for something funky to cut with.

The true spirit of hip hop is alive and well in the free ringtone cutout bin. Go see for yourself.

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