This article originally appeared in TubeFilter.
“Those who cannot remember the past are condemned to repeat it,” wrote George Santayana. And yet digital media’s headlong boom suggests that too few are paying attention to the hard-won experiences that built the behemoth known as TV, even as the newcomers try to replace it.
My look back, and forward, this week was occasioned by the arrival of Seth Shapiro’s first volume of his ambitious history, Television: Innovation, Disruption and the World’s Most Powerful Medium. Volume 1 is focused on the creation of the broadcast network industry. In it are plenty of seeds worth planting in any entrepreneur’s head as this new medium develops.
I’ve known Seth quite a while. A digital media consultant with two Emmys, he’s a member of the TV Academy Board of Governors and has long been active on the academy’s Interactive Media Peer Group. He’s had a front-row seat on the industry’s transformations, a position that leads him to suggest that entrepreneurs should heed the lessons that built first the broadcast industry and then cable TV into businesses worth many tens of billions of dollars for decades. Among those lessons:
Read the full article here: http://www.tubefilter.com/2016/08/26/history-of-tv-future-of-digital-media/