Seth Shapiro\'s Business Innovation Blog

On 7/19 I’ll moderate a discussion on “The Influence of Audience” for BLT LA, at the Luxe Hotel in LA (Sunset @ 405).  Social media has obviously increased discussion of the effect of audiences on the creation of media. But in truth (whether through market testing in TV, multiple mix releases in music, or test screenings of multiple endings for features) the community has always had a role in the birth, growth, and evolution of popular media.

It’s worth taking a look at cases where fans and haters have influenced the direction of major projects, and valuable to discuss how communities can be engaged to improve projects.

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