Seth Shapiro\'s Business Innovation Blog

You may have read about Canoe Ventures, a long-in-development but recently-unveiled consortium of the US cable MSOs to create a national ad sales platform for cable. The venture points underlines the need for cable to modernize its ad sales businesses and compete more effectively. It gets ridiculed for obvious reasons (cable isn’t known for its lightning business response), but the effort could really matter. Will be posting some links re Canoe soon.

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